2019 marked the 50th anniversary of Royal Caribbean. To support the “50 Years Bold” campaign and showcase the company’s long history of innovation, community outreach, and dedication to providing unique vacation experiences for families, I was tasked with designing a series of infographics to be shared across social media and among employees and travel advisors in printed form. Each infographic presented interesting facts about the company’s accomplishments in a bold, colorful, and easy-to-read format. I designed custom illustrations to represent key ship features, destination attractions and more.
The individually submitted “Cue the Curtain Call” infographic won a Silver ADDY Award from the American Advertising Federation. The 50 Years Bold campaign as a whole also won a Silver ADDY.
I designed the main logo for Thrill Waterpark® on Royal Caribbean’s Perfect Day at CocoCay. I also designed a suite of logos representing each of the eight waterslides within the waterpark. Each logo incorporates bold typography and illustrations of monsters and animals that correspond with the name of the slide, like the Manta Raycers and Daredevil’s Peak®.
Perfect Day and CocoCay are registered trademarks of Royal Caribbean.
This is a way finding Map I designed for Royal Caribbean’s private Island Perfect Day at CocoCay. The challenge was organizing the information in a way that guests can easily navigate through the island. After much competitive research, my supervisor and I came up with a system based on type of venue. From there I designed the color system, legend, and several of the icons. I worked closely with the copywriter and the outside 3D vendor to achieve the final product.
This map design was a part of the overall Perfect Day at CocoCay launch campaign which won Best in Cross Platform and a Gold ADDY award from the American Advertising Federation.
Perfect Day and CocoCay are registered trademarks of Royal Caribbean.
These are a few graphics that were created to support The Royal Promise Campaign that helped provide guidance to cruise guests on health and safety protocols. These do not reflect the most current protocols for cruising. Some information has been removed to avoid confusion.
I created these fun cocktail recipe cards for Royal Caribbean’s social media.
This piece was created as a guide to the different beaches and activities at Royal Caribbean’s private destination at Labadee, Haiti.
This abstract wall mural was created for kid spaces for several ships on the Royal Caribbean fleet.
This piece was created to help aid the confusion of guests headed to Cuba on Royal Caribbean cruises. These do not reflect the most current protocols.
Chocolate and gummy bear packaging designs for Royal Caribbean’s confectionery, Sugar Beach℠, onboard several ships. Using fun bright colors taken from the nature of the venue itself, I patterned abstract illustrations representing the key ingredients of each chocolate bar. The gummy bears have a window cutout that allows you to see the gummy bears inside the bag.
These designs were part of the Sugar Beach integrated branded content campaign which won a Gold ADDY Award from the American Advertising Federation.
A bungie chord trampoline experience aboard Royal Caribbean’s ships needed a logo that connects the fun, active and tech elements of the venue. I designed a fractal silhouette of a person to represent the virtual reality component of Sky Pad®. The person is mid-air between italicized letters with a gradient arc cut-out to bring movement and directional force to the logo.
Fun fact: the logo also appears on one of Royal Caribbean’s China ships (Spectrum of the SeasSM) with a translation above it.
Branding for PuroClean Convention 2017 themed "The Sky is the Limit."
Deliverables included logo design, pocket agenda, awards Prezi, nine vertical banners, name badge, exhibitor hall passport, registration website design, program booklet, thank you cards, and team day off pass.
This collection contains a few PuroClean Franchise Development ads I produced. To speed up the process, I took the initiative while creating these ads to come up with copy that was then approved by the Marketing Director.
The first was a page insert for a Franchoice Conference booklet. The intention behind the booklet was to provide a summary of the franchise presentations to the franchise brokers attending the conference.
The following half page ad was created for the Delta Airlines magazine.
The quarter page ad below was published in Entrepreneurial Magazine.
The final image is actually an html email created to promote the PuroClean franchise through Franchise Opportunity's mailing list.
Folder, flyer, and brochure designs for PuroClean re-branding.
Heartbeat Magazine is the PuroClean company magazine that is printed quarterly and sent to the 230+ PuroClean offices. I serve as the Creative Director for the magazine, and I design most of the articles myself and hire outside help as needed. Here are some select spread designs.
The 2016 PuroClean convention was held in Las Vegas. With a change in company ownership and an estimated 500 people in attendance, we had to look good. The theme was "On the Move."
Deliverables included: An awards Prezi presentation, program booklet, exhibitor hall passport, name badges, and more.
Annunciation Ministries' mission is to promote healthy marriages that show the love of Christ to the world. The logo design incorporates a cross, the main symbol of Christianity. It also depicts a couple embracing each other as well as the cross. "Embracing the cross" is a common phrase in Christianity that means accepting whatever suffering or challenges come, united to Christ, in joyful hope of redemption. This echoes the marriage vows, "...in sickness and in health."
Together the shape of the cross and the couple creates a third symbol, a Celtic knot that symbolizes the Trinity. Catholic Christians see marriage as a Holy Sacrament that is both a representation and a participation in the very life of the Trinity.
This event poster was created for the Catholic Campus Ministry at the University of Miami.
