Annunciation Ministries' mission is to promote healthy marriages that show the love of Christ to the world. The logo design incorporates a cross, the main symbol of Christianity. It also depicts a couple embracing each other as well as the cross. "Embracing the cross" is a common phrase in Christianity that means accepting whatever suffering or challenges come, united to Christ, in joyful hope of redemption. This echoes the marriage vows, "...in sickness and in health."
Together the shape of the cross and the couple creates a third symbol, a Celtic knot that symbolizes the Trinity. Catholic Christians see marriage as a Holy Sacrament that is both a representation and a participation in the very life of the Trinity.