This is a way finding Map I designed for Royal Caribbean’s private Island Perfect Day at CocoCay. The challenge was organizing the information in a way that guests can easily navigate through the island. After much competitive research, my supervisor and I came up with a system based on type of venue. From there I designed the color system, legend, and several of the icons. I worked closely with the copywriter and the outside 3D vendor to achieve the final product.
This map design was a part of the overall Perfect Day at CocoCay launch campaign which won Best in Cross Platform and a Gold ADDY award from the American Advertising Federation.
Perfect Day and CocoCay are registered trademarks of Royal Caribbean.