Chocolate and gummy bear packaging designs for Royal Caribbean’s confectionery, Sugar Beach℠, onboard several ships. Using fun bright colors taken from the nature of the venue itself, I patterned abstract illustrations representing the key ingredients of each chocolate bar. The gummy bears have a window cutout that allows you to see the gummy bears inside the bag.
These designs were part of the Sugar Beach integrated branded content campaign which won a Gold ADDY Award from the American Advertising Federation.